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How can I make sure I'm buying an authentic UGG product?

We are committed to protecting you from counterfeit (fake or imitation) goods that are being sold as genuine UGG® products. Despite the many counterfeiters trying to fool you into buying fake goods, it is actually easy to find genuine UGG products. Shop for UGG only here on our official website (ugg.com/uk), at our UGG stores and at our authorised retailers. Please visit our Ensure Authenticity pages for detailed advice on counterfeit goods and what you can do to avoid them: http://www.ugg.com/uk/counterfeit.html